High-street brand Zara has been mocked by confused online customers for having its models strike in 'bizarre' poses. The fashion giant is one of the UK's go-to for the latest trends and styles, but even its most dedicated and loyal shoppers were left giggling and slightly confused by the brands unusual photo-shoot angles.
The Zara community on Twitter spotted the companies latest hilarious viral moment, which shows a model wearing a grey blazer over her head in a very awkward position. One tweeter even posted that she looked like she was "walking home from school in the rain".
A Zara model wears a blazer over her head in a very awkward position(Image: Zara)
The tweet has racked up almost 82,000 likes as one person commented that Zara always did the "weirdest photo shoots". One bemused shopper joked: "Clearly the forgot my umbrella let me use my jacket look". as reported by Daily Record
Another Twitter user wrote: "The fact that they’re not even advertising the suit jacket kills me. You can barely see the top underneath." Meanwhile, one customer commented: "OMG ahah us walking back from school when it rains aw."
It wasn't long before fellow shoppers joined in on the jokes and pointed out that this isn't an isolated incident, sharing bizarre poses they had also spotted on the womens fashion brand website. One wrote: "I saw one yesterday of a model holding a chicken and then a duck."
A shopper commented: "I swear the best one was the model wearing the coat backwards. How am I supposed to know if it will look nice!?" Elsewhere one person tweeted: "Zara has the weirdest photo shoots. The models look possessed, almost like a comedic horror movie."
We reached out to the Zara marketing team, who are yet to make a reply and statement on why the 'odd' poses in their website campaigns. Perhaps this was there plan all along?